2003-04 Undergraduate Catalog -

Professors: Thomas Barry, William Dillon, Roger Kerin; Associate Professors: Amna Kirmani, Tasadduq Shervani; Assistant Professors: Richard Briesch, Edward Fox, Raj Sethuraman; Lecturers: Judith Foxman, James Kindley.

See requirements to major in Marketing in "Programs of Study" section.

3300. Special Topics in International Marketing. Offered through SMU International Programs. Prerequisite: Junior standing.

3340. Fundamentals of Marketing. This basic course in marketing examines three major areas: The nature of marketing decisions, the environment in which these decisions are made, and the relationship of these decisions to the rm, business, and society. Prerequisites: Calculus; ECO 1311, 1312; ACCT 2311; and ITOM 2305 or STAT 2301.

3342. Marketing Research. Nature and role of information in the decision-making process; identication and discussion of the elements and relationships that constitute the research process; planning and conducting a research project; the role and nature of a marketing information system. Prerequisites: MKTG 3340 and either ISOM 2305 or STAT 2301.

3343. Consumer Behavior. This course is intended to help students understand the motivation and behavior of buyers and consumers. Consumer behavior will be discussed within a marketing framework and will be related to the task of marketing management. Prerequisite: MKTG 3340.

3344. Integrated Communication Advertising Management. Focuses upon one area of the marketing mix-advertising. Experiential learning is emphasized and students are required to develop an advertising campaign for a client. Small groups form advertising agencies with students assuming the roles of account executive, creative director, research director, media director, and promotion director. Each "agency" competes for the client's account. Students may not receive credit for this and CCAD 4375. Prerequisite: MKTG 3340.

3345. Sales and Distribution Management. A multidisciplinary approach to the study of sales and sales force management. The topic areas of major concern focus on the total sales process, e.g., selection, training, motivation, and compensation of personnel, sales forecasting, sales territory management, and analyses. The basic objectives are: to provide the student with a fundamental understanding of the elements of the sales process and to provide the student with a management perspective to plan, organize, and direct a sales force. Prerequisite: MKTG 3340.

3346. Retailing. A study of retailing, focusing on the environment of retailing management, retail strategy, merchandise management, sales promotion and customer services, and expense and productivity management. Prerequisite: MKTG 3340.

3349. Product and Brand Management. This course deals with the management of product development programs and the appraisal of the many factors that affect product decision-making. Policies concerning branding, product line strategy, and compliance with social and government restrictions are examined. The fundamentals of pricing the product and the formulation of its price policies, including their legal aspects, are studied. Prerequisite: MKTG 3340.

4340. Contemporary Marketing Topics. A comprehensive survey of current marketing topics of importance to rms and society. Topics may include international marketing or services marketing. Individual investigation and reporting emphasized in seminar approach. Prerequisites: MKTG 3340.

5341. Marketing Management (Spring Only). The objectives are to (1) provide the student with a fundamental understanding of the marketing strategy planning process within the rm and (2) develop the abilities to cope with marketing management problems encountered by senior marketing managers, general management executives, and marketing consultants. Viewed as the capstone course for marketing majors. Heavy emphasis is placed on case analysis and class projects. Prerequisites: Senior standing and MKTG 3342.

5342, 5343. Independent Studies in Marketing.