Professor Daniel J. Howard, Department
Professors: Ed Fox, Raj Sethuraman, Tasadduq Shervani; Assistant Professors: Richard A. Briesch, Priyali Rajagopal, Suzanne B. Shu; Lecturers: Charles A. Besio, Judith H. Foxman, James T. Kindley.
See requirements to major in Marketing in "Programs of Study" section.
3300. Special Topics in International Marketing. Offered through SMU International Programs. Prerequisite: Junior standing.
3310. Marketing Concepts. Students learn the basic principles of consumer marketing and the role of each element of the marketing mix. Emphasis is placed on creating a familiarity with the marketing strategy and planning processes and viewing marketing within a societal context. Learning takes place through lectures, case studies and small group activities and discussions during which students develop answers to marketing problems and opportunities. BBA Majors and Business Administration minors who have already completed MKTG 3340 will not receive credit for this course.
3340. Fundamentals of Marketing. Examines three major areas: The nature of marketing decisions, the environment in which these decisions are made, and the relationship of these decisions to the firm, business and society. Prerequisites: ENGL 1301 and 1302, MATH 1309 or 1337; ECO 1311, 1312; ACCT 2301 and ITOM 2305 or STAT 2301 or 2311 or EMIS 4340 or 5370.
3342. Marketing Research. Nature and role of information in the decision-making process; identification and discussion of the elements and relationships that constitute the research process; planning and conducting a research project; the role and nature of a marketing information system. Prerequisites: MKTG 3340.
3343. Consumer Behavior. Helps students understand the motivation and behavior of buyers and consumers. Consumer behavior within a marketing framework will be discussed and will be related to the task of marketing management. Prerequisite: MKTG 3340.
3344. Integrated Communication Advertising Management. Provides an opportunity for students to explore key marketing communication concepts and management issues through the study of message strategy, advertising, sales promotion, direct marketing and media planning. Prerequisite: MKTG 3340.
3345. Sales and Distribution Management. A multidisciplinary approach to the study of sales and sales force management. The topic areas of major concern focus on the total sales process, e.g., selection, training, motivation and compensation of personnel, sales forecasting, sales territory management, and analyses. The basic objectives are to provide the student with a fundamental understanding of the elements of the sales process, and to provide the student with a management perspective to plan, organize and direct a sales force. Prerequisite: MKTG 3340.
3346. Retailing. A study of retailing, focusing on the environment of retailing management, retail strategy, merchandise management, sales promotion and customer services, and expense and productivity management. Prerequisite: MKTG 3340.
3347. Services Marketing. Investigates the institutions that facilitate the transfer of title of a good as it moves from producer to ultimate consumer. Prerequisite: MKTG 3340.
3348. International Marketing. Focuses on the analysis of environmental variables in the foreign market context. Prerequisite: MKTG 3340.
3349. Product and Brand Management. Deals with the management of product development programs and the appraisal of the many factors that affect product decision making. Examines policies concerning branding, product line strategy, and compliance with social and government restrictions. Studies the fundamentals of pricing the product and the formulation of price policies, including their legal aspects. Prerequisite: MKTG 3340.
4341. Marketing Implementation and Control. Uses the case analysis method to examine strategy, tactics and decision making regarding the implementation and control of marketing problems. Prerequisite: MKTG 3340.
4345. Sports Marketing. An exploration of sports marketing from two perspectives: the marketing of sports and marketing through sports. Focuses on key issues including fan segmentation, branding, licensing and sponsorship. Prerequisite: MKTG 3340.
5341. Marketing Management (Spring only). The objectives are to (1) provide the student with a fundamental understanding of the marketing strategy planning process within the firm and (2) develop the abilities to cope with marketing management problems encountered by senior marketing managers, general management executives, and marketing consultants. Viewed as the capstone course for marketing majors. Heavy emphasis is placed on case analysis and class projects. Prerequisites: Senior standing and MKTG 3342.
5342, 5343. Independent Studies in Marketing.
5345. Honors Marketing Practicum (Spring). Gives students an opportunity to apply marketing concepts and theories learned in the classroom to a real-life business situation. Groups will be responsible for researching, designing and presenting a comprehensive integrated marketing promotions plan to a Dallas business. Prerequisite: By application.