Jerry White, Director
3380. Business Decision Making. This class helps students make better business decisions. The course analyzes theories and practices of decision making in a variety of business settings. Specifically, it focuses on understanding the processes through which individuals and firms make decisions (and mistakes) in uncertain situations. Particular stress is put on how to process information effectively, when to use rules of thumb and on how to detect biased judgments. The course emphasizes simulations and in-class experiments. Prerequisites: ECO 1311 and 1312, STAT 2301 or 2331 or ITOM2305 or EMIS 4340 or 5370, calculus.
5397. Entrepreneurship (Starting a Business). This course helps students understand how to plan and start a new business or expand an existing owner-managed or family-owned business. Topics covered include the personal characteristics of successful entrepreneurs; identifying the window of opportunity for launching a new venture; determining if a new business will be profitable; profit and cash flow forecasts; sources of information; forecasting sales, the importance of relevant experience; finding financing; the business plan. Prerequisites: FINA 3320, MKTG 3340, MNO 3370, ITOM 3306.
5398. Managing the Entrepreneurial Business. Explores the unique challenges and opportunities involved in the management and ownership of a closely-held enterprise. Examines key business, personal and interpersonal issues relevant to the continuity and management of these firms. Topics include strategic management and corporate governance, life cycle and systems analyses, and leadership Prerequisite: Senior standing.
5399. Independent Studies in Entrepreneurship.