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DIVISION OF ARTS ADMINISTRATION
M.A./M.B.A. DUAL DEGREE

Professor Zannie Giraud Voss, Division Chair

Meadows School of the Arts, in conjunction with the Edwin L. Cox School of Business, offers to a limited number of highly qualified candidates America’s only concurrent dual-degree graduate program in arts administration. Through the Division of Arts Administration, the M.B.A./M.A. program combines development of contemporary general-management skills with in-depth study of today’s professional arts world.

Personalized curricula scheduled within six successive terms (75 hours) — including summers — during a 24-month period include instruction from distinguished arts and business professors, continuing seminars with nationally recognized arts administrators and an internship with a professional arts organization. The Arts Administration graduate office also assists the graduates in their career objectives through guidance and advice for their placement. Students will also enroll in four non-credit practica, taken in a spring/summer/fall/spring term sequence.

Admission Requirements and Financial Aid

Prerequisites for admission are a baccalaureate degree in an arts field (or a degree in another field combined with significant academic, professional or personal experience in the arts), an acceptable G.P.A., a satisfactory score on the Graduate Management Admissions Test, adequate references and a personal interview.

Scholarships are available on a limited basis.

Applications for study in the Arts Administration graduate program are accepted on a rolling basis for fall admission (the only time that students are admitted). After application, students are admitted to the dual-degree program upon acceptance by both Meadows School of the Arts and the Cox School of Business. To receive a graduate application for admission and/or information, contact the Division of Arts Administration, Meadows School of the Arts, Southern Methodist University, P.O. Box 750356, Dallas TX 75275-0356 or arad@smu.edu.

Course Requirements

Contact the Cox School of Business for descriptions of the following required courses:

   
Credit Hours
ACCT 6201 Financial Accounting I
2
FINA 6201 Managerial Finance
2
FINA 6202 Managerial Economics
2
ITOM 6201 Managerial Statistics
2
ACCT 6202 Financial Accounting II
  OR
ACCT 6205 Managerial Accounting I
2
ITOM 6202 Management Decision Analysis
2
MKTG 6201 Marketing Management
2
MNGT 6101 Managing Your Career
1
MNGT 6103 Business Presentation Techniques
1
ITOM 6203 Operations Management
2
MNO 6201 Organizational Behavior
2
MNGT 6210 Global Leadership Program
2
STRA 6201 Strategic Management
2
MNGT 6020 First-Year Foundation
0
Additional Requirements:
Business Electives
24
 
See this bulletin for description of the following required courses:
ARAD 6301, 6302 (Core Seminars)
6
ARAD 6321 Law and the Arts
3
ARAD 6322 Audience Development & Marketing the Arts
3
ARAD 6323 Fundraising in the Arts
3
ARAD 6324 Technology and the Arts
3
ARAD 6222 Nonprofit Marketing (co-listed with MKTG 6233)
along with ARAD 6115
3
ARAD 6304 Arts Administration Internship
3
ARAD 5352/CCPA 5352 Strategic Writing
3
ARAD 6051-6054 Practica
0
   
_______
  TOTAL
75

The Courses

6051. Practica. 10 hours per week, spring of first year.

6052. Practica. 10 hours per week, summer of first year.

6053. Practica. 10 hours per week, fall of second year.

6054. Practica. 10 hours per week, spring of second year.

6115. Directed Studies/Special Topics in Arts Administration.

6222. Nonprofit Marketing/MKTG 6233. Examination of how nonprofits/NGOs are marketed and managed for maximum impact with multiple stakeholders. Topics include strategic orientation, stakeholder theory, positioning, marketing management, strategic alliances and entrepreneurship.

6301. Seminar: Management and Operations of Nonprofit Organizations. An introduction to principles of arts administration, including non-profit organization structures, the role of long-range planning in institutional development, the nature of mission statements and long-term financial planning in the arts. ?First-semester seminar.

6302. Seminar: Strategic Planning in the Arts. The mission statement, financial planning and the role of long-range planning in arts institutions. Students will formulate individual mission statements and budgets, and then they will construct an appropriate, detailed strategic plan. Prerequisite: ARAD 6301.

6304. Arts Administration Internship. An internship in the field of the student’s specialty with a professional arts organization. A sampling of past internships includes American Association of Museums in Washington, D.C., Arena Stage, The Art Institute of Chicago, Dallas Symphony Orchestra, The Guthrie Theatre, Lyric Opera of Chicago and Philadelphia Orchestra.

6321. Law and the Arts. Analysis of legal implications of managing an arts institution, including the following topics: tax-exempt structure; contracts; copyright, trademark and ownership for the performing and visual arts; royalties and artist’s economic rights; first-amendment issues; and international regulations.

6322. Audience Development & Marketing in the Arts. Development of external and internal marketing plans, including the following topics: audience development, market segmentation, promotional strategies, sponsorships, e-market research, customer service and media relations.

6323. Fundraising in the Arts. Examination of strategies for raising funds in the private and public sectors (government, foundation, corporate and individual sources), including the process of researching, preparing and managing corporation, foundation and government grants and capital campaigns.

6324. Technology and the Arts. The impact of current technologies on artists, art education and arts organizations.

5352. Strategic Writing. An experiential course that combines intensive writing with practical application as students find a client, create a media plan to reach the client’s goals and then produce a final media kit that includes writing such as backgrounders, news releases, feature stories, fact sheets, newsletters, brochures and biographies.