About the SMU Athletic Forum

The PricewaterhouseCoopers SMU Athletic Forum was launched in 1989 as a community outreach vehicle that brought to the Dallas community individuals who have achieved extraordinary success in athletics. In its 21st season, the Forum is widely regarded as America's preeminent sports luncheon series, producing four annual luncheons, as well as the Doak Walker Award Presentation Banquet. Proceeds from PricewaterhouseCoopers SMU Athletic Forum events are used to support athletic scholarships and operating initiatives at SMU.