The PricewaterhouseCoopers SMU Athletic Forum was launched in 1989 as a community outreach vehicle that brought to the Dallas community individuals who have achieved extraordinary success in athletics. In its
21st season, the Forum is widely regarded as America's preeminent sports luncheon series, producing four annual luncheons, as well as the
Doak Walker Award Presentation Banquet. Proceeds from
PricewaterhouseCoopers SMU Athletic Forum events are used to support athletic scholarships and operating initiatives at SMU.
