About Us

The PwC SMU Athletic Forum was launched in 1989 as a community outreach initiative that brings to the Dallas community individuals who have achieved extraordinary success in athletics.

Celebrating 25 seasons, the Forum is widely regarded as America's preeminent sports luncheon series, producing four annual luncheons, as well as the Doak Walker Award Presentation Banquet. Proceeds from PwC SMU Athletic Forum events are used to support athletic scholarships and operating initiatives at SMU.